'PUBG Mobile' Rival 'Free Fire' Introduces Hrithik As Playable Character & Their Timing Is Bang On

It's only been a day since PUBG Mobile was banned in India by the government, but the competitors are already trying to get an edge and make a name in the market. A highly popular PUBG Mobile alternative called Free Fire has announced a new development.

The developers have confirmed that they're introducing Bollywood actor Hrithik Roshan as one of the playable characters in the game. Yes, you read that right. Players can now play as Hrithik Rohan in Free Fire and drop in on the battle royale game.

It's part of their new "Be The Hero" campaign and there couldn't have been a better time for it. Hrithik Roshan's avatar will be called 'Jai' in-game. “I am thrilled to be a part of the Free Fire universe and my official avatar, Jai, that the team has created, is so cool. I hope that all the players enjoy this unique experience,” said Hrithik Roshan.

This, by the way, isn't the first time we're seeing localized content from Free Fire for India. Garena has also done streaming of esports tournaments in local languages and has also hosted community engagement activities. We've also seen them celebrating local festivals such as Holi in-game.

Free Fire says there's more to come in this campaign and we can only imagine what else they're planning to bring. Perhaps a new character based on some other Bollywood star? Well, we won't be surprised by that.

Free Fire, in case you don't know, is a free-to-play game on Android and iOS, and it looks like a lot of people are planning to switch to either this game or COD: Mobile. Either way, let's just hope that we keep getting good games and relevant content to enjoy.

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